About Sally

Hi, I’m Sally Grisedale, a leadership coach for creative leaders working for the world’s leading technology companies and beyond. 


Before coaching, I was a design executive that built products for companies like Yahoo!, Facebook, and Apple. 


At Yahoo! I helped grow the User Experience Design team from 20 to over 150, helped set the industry standard for ad transparency at Facebook, led the research and design of healthcare applications for emerging markets at Apple, and built a global UX organization as Chief Design Officer at [247].AI 

"The only safe ship in a storm is leadership"

Faye Wattleton

Despite my accomplishments, I still felt there was something missing. Promotions made me question my abilities, the pressure to work all the time killed my creativity and made me neglect social relationships, and leadership made me feel as though my craft was secondary. 


I dealt with these issues my entire career, but it wasn’t until I stepped away from my work that I was able to find solutions to these problems.  The desire to help product leaders struggling with the same issues I contended with has led me to coaching. 

Together, we’ll discover your goals, design a tailor-made plan of attack, and deploy your personalized blueprint for success. I intellectually and emotionally understand the hurdles you’re jumping through, because I’ve been in your shoes. 


As an established product designer and certified executive coach, I’m uniquely positioned to help you achieve your professional and personal goals. 


Together, we’ll remedy any issue and re-design the systems you use to put the reigns of control back in your hands.



5 tips for building rapport with cross functional leaders and upper management.


Feeling hostage to negative feelings? Use the 'Feelings Wheel' to release their grip on your life.

Joe Miller, Coach and Founder of the Titans of Transition Podcast, August 2020 .

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