Sally Grisedale

(+1) 650-291 6274


my leadership journey

My faith in the power of product design teams to solve the world’s most pressing problems began at Apple when, as an interaction designer, I joined a cross-functional team investigating mobile healthcare opportunities for nurse midwives in rural India.

What were the chances of my getting on a project team like this? Who was I, the imposter among so many brilliant technical minds, to be there? But, as I stood looking at the moon shine down on the Rajasthan desert, casting a shadow on a single resilient plant, I thought, who else should be here but me?


Since Apple, I’ve led teams building breakthrough products and optimizing existing ones to new levels of performance and profitability for startups and large companies, including Yahoo!, and Facebook.


With each position, I adapted to new organizational cultures, built teams fast and at scale, connected with a wider audience, and helped ship some of the best global consumer and enterprise software products. It has been an amazing journey, and I could not have done this without the support of a coach.


Since 2006, I’ve met with my coach once every two weeks. At first, it was all about learning that how I "showed up" was just as important as the product artifacts I was presenting. When I started building teams abroad, my coach enabled me to trust my intuition and communicate more clearly.


From immigrant designer to reluctant manager and executive, I am opening the next book in my career, to serve the next generation of  leaders as their coach. Join me!

“Leadership is a series of behaviors rather than a role for heroes."
Margaret J. Wheatley